Ultratech cement will be new sponser for Rajasthan royals

Emerging Media-owned Rajasthan Royals has announced UltraTech Cement as their team sponsor. UltraTech Cement business head marketing and strategy OP Puranmalka said that, the company has had a long association with Indian cricket and they are extremely proud to be associated with the Champions of the last IPL season, Rajasthan Royals. In terms of the other partners, Iyer noted that Kingfisher Beer and Royal Challenge have returned as sponsors. Other partners of the franchisee are Pepsi, Boost, Wrigleys and Puma. Very recently, software Services Company TCS has entered into a tie-up with the franchisee as its technology partner to offer expertise in IT solutions to the team on and off the field for the next three years.

Bajaj Allianz was the main sponsor for Rajasthan Royals last year but the deal was mutually dismissed after the two sides had issues over the deal amount. Being main sponsors, Ultratech will have the logo branded on the team’s jerseys and other merchandise and also have significant in-stadia presence during Rajasthan Royal’s matches.