Indian Readership Survey(IRS) Q4 2010 has been good for English dailies where 6 out of top 10 English newspapers in the country have registered growth while the loss for the rest 4 dailies have been marginal according to the average issue readership (AIR) data.Top 10 News Papers in Rajasthan:
1. ‘Rajasthan Patrika’ continues to be No.1 in the Royal state with an AIR of 70.26 lakh but has lost 1.09 lakh readers in Q4 of IRS 2010. In Q3 of IRS 2010 Patrika had an AIR 71.35 lakh and added 3.30 lakh readers.
2. ‘Dainik Bhaskar’ has again performed well and has added 2.75 lakh new readers in the current IRS. The paper is gradually narrowing the gap with Rajasthan Patrika.
3. At no 3 is ‘Dainik Navjyoti’ with an AIR of 4.44 lakh. the paper has added 27,000 readers in the current quarter and has grown by 6.5 per cent.
4. Nation’s No.1 English daily ‘The Times of India’ is at no 4 position in Rajasthan Market with an AIR of 2.11 lakh.
5. At no 5 is ‘Daily News’ with an AIR of 1.89 lakh. The paper has added 14,000 readers in the current IRS.
6. No. 6 spot has been taken ‘Punjab Kesri’ with an AIR of 1.8 lakh. the hidi daily had an AIR of 1.55 lakh in the previous quarter and has added 25,000 readers in the current quarter.
7. ‘News Today’ is at no 7 position with an AIR of 1.49 lakh. the paper has gained 15,000 readers in the current quarter and has grown by 11.2 per cent.
8. At no 8 is ‘Rashtradoot’ with an AIR of 78,000. In the previous quarter also the daily had same readership while it had an AIR of 77,000 in Q2 of IRS 2010.
9. Nation’s no. 2 English daily ‘Hindustan Times’ is at no 9 spot in the Rajasthan Market with an AIR of 43,000. in previous quarter also HT had same readership figures.
10. Trailing at no 10 position is English daily ‘DNA’ with an AIR of 34,000.
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