World top 10 Valuable brands, Google tops with $100 Billion

"I'll just Google it" a tag line,helped make the internet search giant google become world's first $100 billion brand beating other names like Microsoft, and Coca Cola and McDonald's. The analysts of the Brandz Top 100 Most Valuable Global Brands by consultants Millward Brown found that the company's value of $101.4 billion puts it 25 per cent more valuable than computer software king Microsoft at $77.3 billion, reported Daily Mail on Thursday. Coca Cola ($68.5 billion) managed the third place in the list.
The top 10 Valuable brands of world are:
1. Google - $101.4 Billion
2. Microsoft - $77.3 billion
3. Coca Cola - $68.5 billion
4. IBM - $67.5 billion
5. McDonald's - $67.3 billion
6. Apple - $63.9 billion
7. China Mobile - $62.2 billion
8. GE - $59.9 billion
9. Vodafone - $50.2 billion
10.Marlboro - $50.1 billion
Google, formed at Stanford University by students Larry Page and Sergey Brin in 1997, went up 16 percent in brand value in the past year to just break the $100 billion mark. Google marketing manager Lorraine Twohill said: "We know that without consumers you have nothing and there is a great element of trust in us." "We think about the consumer first and expect everything else to fall into place after that. We don't feel big. We still work in little crappy teams and we feel very small," he added.