Satyam is no longer Satyam. Software services provider Satyam Computer Services Ltd unveiled its new brand identity, ‘Mahindra Satyam’, symbolising the amalgamation of the Mahindra Group's values with Satyam's expertise. The company unveiled its new brand identity, Mahindra Satyam here on Sunday. According to the company, this strategic move paves the way for the emergence of a robust brand, which draws from the core values of the Mahindra Group and the inherent strength of the Satyam brand.
Speaking on the rebranding initiative, Anand Mahindra, VC & MD, Mahindra Group, said, "customer centricity, high standards of corporate governance, unimpeachable ethics form the cornerstones of the Mahindra Group. This rebranding exercise symbolizes an amalgamation of the Mahindra Group's values with Satyam's fabled expertise, even as it retains that part of Satyam's identity which signifies commitment, purpose and proficiency of the organization and its people."
Speaking on the rebranding initiative, Anand Mahindra, VC & MD, Mahindra Group, said, "customer centricity, high standards of corporate governance, unimpeachable ethics form the cornerstones of the Mahindra Group. This rebranding exercise symbolizes an amalgamation of the Mahindra Group's values with Satyam's fabled expertise, even as it retains that part of Satyam's identity which signifies commitment, purpose and proficiency of the organization and its people."
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