The confrontation between broadcasters and IPL reached a flashpoint with the News Broadcasters Association, the body of top news channels of India, announcing that all its members would boycott the IPL. Talks between IPL and official broadcaster SET Max, on the one hand, and the news channel, on the other, broke down when IPL/SET Max refused to consider any of the issues raised by NBA and said the terms set down by them for coverage were non-negotiable. This means there will be no surround sound about IPL matches on TV channels, although the game itself would be telecast by SET Max.
IPL chairman Lalit Modi did not respond to calls or messages. But he tweeted, ‘‘News channels never had rights to broadcast IPL. Those are exclusively SET Max. You will see all matches on Set live…You can get regular news of all IPL related stories as they happen on IPLT20.com.’’ The NBA, which represents 34 news channels, is opposed to the new terms that are more stringent than those set down by IPL in 2008, the last time IPL was played in India.
IPL chairman Lalit Modi did not respond to calls or messages. But he tweeted, ‘‘News channels never had rights to broadcast IPL. Those are exclusively SET Max. You will see all matches on Set live…You can get regular news of all IPL related stories as they happen on IPLT20.com.’’ The NBA, which represents 34 news channels, is opposed to the new terms that are more stringent than those set down by IPL in 2008, the last time IPL was played in India.
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