Shahrukh khan's KKR freezes Lux Cozi deal

Shahrukh khan owned Kolkata Knight Riders has put on hold its tie-up with hosiery brand Lux Cozi after the deal earned widespread criticism and anger among the people of Kolkata. "Respecting the sentiments of Kolkata and people of Bengal, both, Lux Industries and KKR have decided to put their association on hold until issues are resolved and the sensitivities of the aggrieved group are adequately addressed," the Shah Rukh [ Images ] Khan-owned franchisee said on Monday. As per the link-up, the innerwear brand, owned by Ashok Todi, an accused in Rizwanur Rahman suicide case, was supposed to be associated with KKR's apparel merchandising.
Lux Hosiery had also signed the Bollywood star as their brand ambassador. "Presently it has come to our attention that the sentiments of a group of people in Kolkata have been hurt due to the personal affairs of individuals associated with one of the parties to the association. "Our association and we say this on behalf of both Lux Industries Ltd. and KKR, was never intended to hurt any sentiments or disturb any sensibilities," a statement from the franchisee added. The Todis were charged with abetting the suicide of computer graphics designer Rizwanur Rehman after he married Ashok Todi's daughter Priyanka. A criminal case has been registered with the Todi brothers who are currently on bail.