BSNL, Airtel and Nokia wins CNBC AWAAZ Consumer Awards 2010

BSNL,Airtel and Nokia swept this year's CNBC AWAAZ Consumer Awards 2010 in the telecom category. The three winners were selected in the categories of best brand for broadband, best brand of cellular service providers and best brand of mobile handsets respectively. They were chosen after in-depth research and surveys spanning 3,178 consumers, across nineteen cities and sixteen states of India. It was conducted by a leading television channel, CNBC Awaaz, in association with The Nielsen Company.
Nokia's win was attributed to its constantly being ahead in terms of latest technology, which contributes significantly to its popularity. A key factor due to which BSNL was chosen as the preferred broadband brand was due to its best network coverage, as compared to other players. Nokia also has 45% of its retail outlets in rural India, where there is a steadily growing mobile user population.
With BSNL promising to provide high-speed wireless broadband connectivity to 11,500 common service centers, connecting 50,000 such centers under the Bharat Nigam program, as well as providing innovative services like live streaming of sports, music and video downloads on an upgraded 512 Kbps connection-BSNL remains one of the top broadband providers in India today.